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Sanur's Journey: Evolving Into Bali's Most Welcoming Destination

While local residents express valid concerns about preserving Sanurs cultural identity and charm, many also recognize the clear benefits of these changes.
Sanur, Bali has emerged as a revitalized hotspot for tourism. (Foto: Dok RUZKA INDONESIA) 
Sanur, Bali has emerged as a revitalized hotspot for tourism. (Foto: Dok RUZKA INDONESIA)

RUZKA-REPUBLIKA NETWORK -- Sanur has emerged as a revitalized hotspot for tourism and real estate, especially following its designation as a Special Economic Zone in late 2022 with a focus on tourism and health.

Major infrastructure projects—such as Bali’s largest mall, a new international hospital, a yacht port, and an expanded beachfront promenade—are drawing in waves of tourists and investors.

While local residents express valid concerns about preserving Sanur’s cultural identity and charm, many also recognize the clear benefits of these changes.

Beyond improved economic prospects, one undeniable upside is the growing availability of quality jobs closer to home.

"In the past, many of us had to travel far—sometimes to Kuta, Seminyak, or even farther—for work in tourism and hospitality," said Ketut, a Sanur local. "But now, with all the development happening right here in our own neighborhood, we’re finding opportunities much closer to home. Whether it’s in hotels, wellness centers, construction, or even the creative sector, it’s made a big difference. We’re spending less time commuting and more time with our families, and the community feels stronger because of it."

These large-scale projects have already generated hundreds of direct and indirect jobs—contributing to more inclusive and sustainable local growth.

Between 2023 and 2024, Sanur saw a notable rise in tourist arrivals and hotel occupancy-highlighting its growing appeal as a coastal destination.

According to the Bali Central Bureau of Statistics, the island welcomed a record-breaking 6.3 million international arrivals in 2024, marking a 20.21% increase over 2023. Mid-2024 figures also show hotel occupancy in the Sanur area reaching 85–90%, reflecting robust demand and a tightly booked market.

This momentum continues to boost investor confidence and catalyze economic activity across the region.

Among the standout projects is Magnum Resort Sanur, a flagship development by Magnum Estate International.

Magnum Resort Sanur. 
Magnum Resort Sanur.

Located on one of the last oceanfront plots in Sanur, this four-story luxury resort features 1–3 bedroom residences equipped with smart-home systems, Jacuzzis, and panoramic views of the ocean and Mount Agung.

The 8,000m² property also includes a beach lounge, rooftop lounge, café, spa, fitness and yoga studio, coworking space, underground parking, and private yacht acces robust demand and a tightly booked market.

Contrary to circulating rumors, the project has not been abandoned. While recent delays have sparked online speculation, these claims are unfounded.

“We temporarily paused development—not due to abandonment, but due to some adjustment needed between structure, MEP, and architectural drawing,” said Charles, Director of PT. Indonesia Capital Sanur.

“That adjustment process has now completed, and with expert teams on board, we anticipate construction resuming in the coming weeks.”

Magnum Resort Sanur. 
Magnum Resort Sanur.

Magnum Resort Sanur has also demonstrated full commitment to regulatory compliance. In April 2024, the project secured a key environmental recommendation from the Bali Forestry and Environmental Office (Dinas Kehutanan dan Lingkungan Hidup), followed by the official issuance of the AMDAL environmental permit by the Governor of Bali in March 2025.

“We’re now in the final stages of securing the PBG construction permit, which is currently underway. With all regulatory obligations met, we’re ready to move forward in full compliance,” Charles added. (***)

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